Is a trademark enforceable around the world? We cover these in greater detail in our blog post on the things every designer should know about intellectual property and trademark infringement. Generally, Fair Use allows others to use trademarked and copyrighted work in ways that won’t lead to consumer confusion. For example, you can’t name your business “Juicy Oranges” and expect to trademark the name and a logo featuring the name.Ī trademark also can’t prohibit others from using your intellectual property in ways compliant with the Fair Use Doctrine. What can’t it protect?Ī trademark can’t grant you the exclusive right to anything generic. You’ll need something unique like this orange mascot by Francesca.ibba00. You may prevent the importation of foreign goods that infringe on your trademark.įor example, if you grow oranges, you likely won’t get a generic image of an orange trademarked.It paves the way for you to register your trademark in other countries more easily.You are legally presumed to own the trademark and hold exclusive rights to use it in relation to the goods and/or services listed in your registration.The public is notified of your trademark registration.
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